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GTM engineeringAI native GTM and sales systems that give you your time back
I build the systems that handle your prospect research, list building, sequencing and follow up admin, so the hours you spend on that go back into the conversations only you can have.
What organisations are saying after working with me
“Hey Jess, dare I say, the best presentation I’ve ever had work wise. Thank you, I really appreciated your training, it was very helpful.” From an AI workshop attendee
“Love your approach to AI, it’s refreshing. I’m feeling much more positive about AI and less overwhelmed. Whatever you charge, charge double. That was great.” From an organisation Jess Tresidder worked with on AI
“Thanks for your time and training this morning on AI with the team. Super keen to see how my tasks can be done at a whole new level.” From an AI presentation client
Two ways I can support you, as a GTM engineer / AI growth systems builder
Fractional GTM engineer
One to four days a week, embedded with your team, owning the GTM build end to end. The full build, from targeting through to weekly reporting, plus the refinement once campaigns are live.
- One to four days a week on a retainer
- The full stack, targeting through to reporting
- You keep every domain, tool and document
A focused project
One system, scoped, built and handed over documented. An enrichment pipeline, a signal tracker, a sequencing setup or the CRM workflows behind your pipeline.
- Fixed scope, agreed before anything starts
- Built on your tools and your domains
- Documented so your team can run it without me
Tools I work with
- ChatGPT
- Cursor
- Apollo
What this looks like in practice
Build the engine
The complete outbound infrastructure, strategy, systems and live campaigns, built inside your business.
Define your ideal buyers, markets and buying signals
A deep dive workshop defines the foundation of your outbound: the exact roles and company types that make a qualified prospect, the full addressable market that fits, and the buying signals that show a company is ready for a conversation now, from job postings and funding to leadership changes. That targeting layer sets when outreach goes out, so a prospect hears from you at the point they have a reason to care.
What you receive: a complete targeting blueprint, documented and yours.
- Ideal client profile defined by industry, size and role
- Total addressable market mapped and sized
- Buying signal library built for your market
Build sending infrastructure you own
In parallel with strategy, we provision dedicated sending domains and mailboxes under your control, fully authenticated with SPF, DKIM and DMARC, and warmed before a single campaign launches. Your primary business domain is never used for cold outreach, so it stays protected throughout.
What you receive: warmed, documented sending infrastructure on your domains.
- Separate sending domains and inboxes, registered in your name
- SPF, DKIM and DMARC authentication in place
- Structured warmup before any outreach begins
Every prospect gets a message built for them
We segment your market across industry, role and buying signal, and write copy for each meaningful combination. Where a segment has a live signal, the email opens with the trigger that makes the timing obvious, and the rest open with the core value proposition for their industry and role. The result is a complete copy library covering every segment.
What you receive: a full copy library plus the framework behind it.
- Market segmented by industry, role and signal
- Copy variants written and tailored per segment
- Messaging reviewed and approved by you before anything sends
Signal tracking goes live, and campaigns launch
The signal tracking system monitors your market continuously, and when a prospect shows intent they are routed automatically into the sequence built for their segment. Everything connects to the warmed infrastructure, we run final quality checks, and campaigns go live, syncing replies and meetings to your CRM as they happen.
What you receive: a live, running outbound operation connected to your CRM.
- Signal tracking live across your defined triggers
- Verified, enriched contacts routed into the right sequences
- Campaigns launched across email and LinkedIn, monitored from the first send
Scale and refine
With campaigns live, we refine against real data and build out the full pipeline management and sales intelligence layer.
Refine outbound against real data
Every campaign generates data: which segments respond, which signals produce the best conversations and which angles get replies. We refine messaging, adjust segments, add or retire signals, and replace copy that underperforms. The system sharpens week by week.
- Messaging and targeting refined on a continuous basis
- Copy that stops getting replies is pulled and the winners get more volume
- Documented performance benchmarks per segment
Manage the pipeline from reply to closed deal
The infrastructure that carries a prospect from first reply to a signed engagement takes shape. CRM workflows are configured so every opportunity has a clear status, a defined next step and full context. Nothing sits in an inbox, and nothing falls between handoffs.
- CRM workflows with clear stages and next steps
- Replies and meetings sync to the CRM as they happen
- Handoff procedures so no opportunity is dropped
Turn every touchpoint into sales intelligence
Your outbound operation starts generating insight at every step. A brief is prepared before every meeting, covering background, company context, relevant signals and prior interactions. Calls are recorded, transcribed and logged against the prospect record, so context is always available.
- A brief prepared before every meeting
- Calls recorded, transcribed and logged to the prospect record
- Full context available to your team long after the call
See the full picture every week
Weekly reports cover open rates, reply rates, positive replies, meetings booked, pipeline generated and the status of every campaign. You always see what is working, what is changing and what we are doing about it.
What you receive: a refined engine, a configured pipeline system and a live sales intelligence layer.
- Weekly performance reports on the metrics that matter
- Pipeline visibility for every campaign
Handover
Everything documented, everything yours. Then you decide what is next.
The whole system, handed over
You receive the complete system, built on your infrastructure, running on your accounts, with every process documented.
- Targeting blueprint: ICP, TAM map, segment architecture and signal library
- Copy library: every sequence and variant, plus the framework behind them
- Infrastructure documentation: domains, DNS, mailboxes, warmup and compliance
- Signal tracking system, fully configured and documented
- Pipeline management system: CRM workflows, lead stages and reporting templates
- Performance playbook: every benchmark the campaigns produced and what to scale
- Standard operating procedures for every recurring process
Hi, I'm Jess
I build AI systems and run AI workshops for businesses across Australia, from regional teams through to fast-growing B2B startups. Before this I started and sold my first business at 18 (featured in The Advertiser, ABC and news.com.au), so I've been on the building-from-nothing side of a small team myself.
Most people I work with aren't anti-AI. They tried ChatGPT once, got a weirdly formal email back, and parked it. I close the gap between knowing AI could help and having it set up, working, and pointed at the right problem.
- InDaily 40 Under 40, 2026
- Inspiring Future Leaders Award
- Woman of the Year Finalist, 2025
- Startmate Fellow
- Ehrenberg-Bass Scholar
Looking for go to market engineering / AI support?
Based in South Australia, working with government and organisations across Australia, Singapore and Hong Kong.