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AI automation, done for youAI automation, built around how you already work
Most businesses have a few tasks that run every week and follow the same steps every time. Those are the ones worth handing to a machine, and the ones I build, test on your real data, and hand over working.
The trick is building the automation around how you already work, so it slots in rather than asking everyone to change what they do.
I do the building. You tell me where the time goes, and I set it up end to end.
The weekly tasks worth handing over
A few examples of what an automation looks like in practice. Yours will be built around your own process, not a template.
A meeting-prep assistant
Researches every prospect or client before the call and emails you the brief, so you walk in already knowing the room.
Follow-up drafting
Writes the next email for you to glance over and send, so the follow-ups that usually slip through go out.
Lead enrichment
Fills in the missing details on a list while you sleep, so you start the day with a clean sheet instead of a research backlog.
An on-brand content system
Drafts posts in your voice and your colours, so the content keeps going out without sounding like a robot wrote it.
A Monday morning brief
Your priorities and the week's prep pulled into one place, waiting for you before you've finished your first coffee.
Built on tools you might already have
Usually this means wiring together Claude for the thinking, Zapier or n8n for the plumbing, and whatever already lives in your stack, your CRM, your inbox, your calendar. You don't need to learn any of it. That part is my job.
- Claude
- Zapier
- n8n
- HubSpot
- Your inbox
- Your CRM
How it works
Everything is built around your real processes and tested with your real data, not a tidy demo that falls over the first time it meets a messy spreadsheet. Once it's working I hand it over with the how-it-runs explained, and it keeps going after I leave. You're not left depending on me to keep the lights on.
Hi, I'm Jess
I build AI systems and run AI workshops for businesses across Australia, from regional teams through to fast-growing B2B startups. I built the full go-to-market system at ReubenAI from scratch, so I've built plenty of automation that has to survive real, messy, day-to-day use.
Most people I work with aren't anti-AI. They tried ChatGPT once, got a weirdly formal email back, and parked it. I close the gap between knowing AI could help and having it set up, working, and running in the background.
- InDaily 40 Under 40, 2026
- Inspiring Future Leaders Award
- Woman of the Year Finalist, 2025
- Startmate Fellow
- Ehrenberg-Bass Scholar
Looking for AI automation built around your work?
Based in South Australia, working with government and organisations across Australia, Singapore and Hong Kong.